The much anticipated annual general meeting of the Pacific Travel Asia Association (PATA) will be held at the Jetwing Blue Hotel, Negombo , in collaboration with the Sri Lanka Convention Bureau and Sri Lanka Tourism Promotion Bureau , which will host the event scheduled to be held from 18th – 21st May 2017.
This year’s theme will be based on ‘’ Disruption, Innovation, Transformation: The future of tourism’’ and will include a wide number of speakers and panelists to discuss upon the subject. A half day UNWTO/PATA Ministerial Debate will also take place parallel to the event, where industry leaders and government representatives will discuss on ‘’ The shift to Recognized Sustainability Leadership’’ and ‘’ The sharing economy in travel and tourism’’, which will be a highlighted part of the event in order to benefit the economic and tourist sector.
This high profile event, eventually one of the major events which takes place annually in the tourism calendar, will be a great opportunity to Sri Lanka especially as Sri Lanka is expecting to bring home 2. 5 million tourist arrivals this year and to boost up the tourist sector. At the moment Sri Lanka is going through a rapid growth of tourist arrivals especially during the peak seasons, thereby bringing an increased tourist expenditure. The event focuses on a wide variety of subject matters which are related to tourism, providing strategic solutions for the industry’s betterment. PATA 2017 also showcases additional sessions such as PATA market place and PATA youth symposium.